Marketing rental properties in today’s marketplace requires more than just placing a generic ad in the newspaper and waiting for the phone to ring.

The first step is to make sure that the property is ready to rent. Everything that is practical and economically feasible should be done to optimize the curb appeal of the property. Additionally the interior of the property should be clean and appealing.

A great source of tenants is the simple yard sign. We make sure the properties are signed, if and when they become vacant, and direct interested parties to call us, or visit our website for more information. Many prospective renters will drive around the area they wish to live in and will discover the property. Therefore a call that originates from a sign comes from an interested party, since they know where the property is and they like what they see.

We use newspaper advertising for specific properties. We also use generic ads to drive traffic to our website or to generate a phone contact. By advertising regularly and aggregating the ad volume between all our owners, we get much lower rates than an individual would.

We have developed a number of contacts and relationships over the years with corporate relocation services, governmental agencies, and other commercial enterprises which are all very good sources for prospective tenants. We get many referrals from past and present tenants and other realtors.

We offer detailed property profiles, picture tours, floorplans, maps to the properties and lots of other information about our available rentals on our website. We are constantly updating information and improving the content of our website. We think this marketing tool will become more and more useful and valuable to renters, owners and us as we refine and improve it, and internet use expands. It allows us to give far more information at a much lower cost than any other method.

Given that property management is our business and our daily focus it only stands to reason that we will develop better methods contacts and efficiencies than individual owners can.

We attempt to expose each property to the audience most likely to rent it. For some properties this may mean using special interest magazines or localized newspapers. Many times these methods are not only the most effective, but are also the least expensive.